Marketing Executive
Sales & Marketing
Lagos / Ogun State, Nigeria
Full-time
Job Summary
Trustlub Fluid Resources Limited is seeking a dynamic and results-driven Sales & Marketing Executive to support the growth of our lubricant and related product portfolio across target markets.
The successful candidate will be responsible for generating new business opportunities, developing customer relationships, supporting distributor and dealer networks, promoting Trustlub products and implementing marketing activities that strengthen brand visibility and revenue growth.
The role requires a strong understanding of customer engagement, sales development, market research, digital marketing and commercial relationship management.
Key Responsibilities
- Identify and develop new sales opportunities across automotive, industrial, commercial and other target markets.
- Promote Trustlub lubricant products, base oils, additives and related solutions to prospective and existing customers.
- Build and maintain strong relationships with distributors, dealers, retailers, fleet operators, workshops and corporate customers.
- Develop and manage a pipeline of prospective customers and sales opportunities.
- Achieve agreed sales, revenue and customer-acquisition targets.
- Conduct regular customer visits, presentations and product demonstrations where required.
- Respond to customer enquiries and provide relevant product information and commercial support.
- Work with Technical and Production teams to ensure customers receive appropriate product recommendations.
- Identify market trends, competitor activities, pricing movements and emerging customer requirements.
- Conduct market research to identify new territories, industries and business-development opportunities.
- Support the development and implementation of sales and marketing strategies.
- Assist with promotional campaigns, product launches, trade activities and customer-engagement programmes.
- Support digital marketing activities across the company website, social media and other online channels.
- Develop marketing content in collaboration with internal teams and external service providers.
- Support the production of brochures, product information, presentations, promotional materials and digital campaigns.
- Monitor leads generated from digital platforms and ensure appropriate follow-up.
- Maintain accurate records of sales activities, customer interactions, quotations and opportunities.
- Prepare periodic sales and marketing performance reports for management review.
- Monitor customer feedback and communicate market insights to relevant internal teams.
- Support distributor and dealer recruitment, onboarding and relationship management.
- Assist with customer-retention activities and account-development opportunities.
- Work closely with Logistics and Supply Chain teams to support timely customer deliveries.
- Maintain awareness of Trustlub products, applications, packaging formats and customer segments.
- Represent the company professionally at meetings, exhibitions, industry events and customer engagements.
- Perform other sales and marketing duties assigned by management.
Qualifications & Experience
- Bachelor’s degree or equivalent qualification in Marketing, Business Administration, Economics, Mass Communication or another relevant discipline.
- Previous experience in sales, marketing, business development or account management is desirable.
- Experience within lubricants, oil and gas, automotive products, FMCG, industrial products or a related sector would be an advantage.
- Demonstrated ability to develop customer relationships and identify new business opportunities.
- Understanding of digital marketing, social media and customer-engagement channels is desirable.
Required Skills
- Sales and business development
- Customer relationship management
- Negotiation and closing skills
- Market research and analysis
- Lead generation and follow-up
- Product presentation skills
- Digital marketing awareness
- Excellent communication skills
- Microsoft Office skills
- Reporting and record keeping
- Target-driven working approach
- Strong organisational skills
Personal Attributes
The successful candidate should be confident, persuasive, commercially aware and highly motivated. You should be comfortable meeting customers, developing professional relationships and working toward measurable sales and marketing objectives.
You should also demonstrate professionalism, integrity, initiative and the ability to work effectively with Sales, Production, Technical, Logistics and management teams.
What We Value
At Trustlub, we value customer focus, quality, professionalism, integrity, teamwork, innovation, continuous improvement and dependable service. Employees are expected to contribute to the growth and reputation of the Trustlub brand.
How to Apply
Interested candidates should send their CV to:
Please use the job title you are applying for as the subject of your email.
Sales & Marketing Executive Application
Only candidates whose qualifications and experience meet the requirements of the position will be contacted for the next stage of the recruitment process.
Apply for The Position: Marketing Executive
No application process added by the recruiter.